Is our society not Violet enough?

A few months ago, I tried Mountain Dew's new "limited edition" Diet Ultra Violet flavor, and liked it - not as good as regular or code red, but a nice change of pace. I had picked some up at the Target in Westminster when I was up there for a hamfest in August... and haven't found it anywhere else since.

Until last week, when I was once again in Westminster, and once again stopped by Target - and found 3 cases of it, and it was on sale too. So of course I bought it all. I've killed off most of a case so far, and will save the other two for a little later.