Hey, what's your sign...

The trick to making money in business is to find some small niche that needs to be filled - one small enough that it can really only support a small number of players, but big enough to be profitable. One of those fields seems to be the "real estate sign guy". Realtors don't put their own signs in the lawns of homes that are on the market - they hire some dude with a pickup and a bunch of posts to do it for them. It's brilliant, and it's probably one of the few real-estate businesses that actually does OK in a crappy market - more homes on the market longer needing signs.

I took a picture of this "sign guy's" truck at the intersection of Walther and White Marsh Blvd. last week on the way to work.